Bob Mather

Video Production: Barrier to Entry

On July 1st, I started producing daily videos.

I have wanted to get into video production for over a year now, but ended up with equipment collecting dust. The problem was that there is such a high barrier to entry with video production. It takes a huge time investment to get started (and the quality of the outcome will probably still be far from impressive) while the return on the investment (viewers) is not very appealing. Your first episodes will be difficult to produce, and barely anyone will end up watching it. Ouch.

This is a harsh realization you run into when starting out.

Instead of trying to leap in and produce a full-blown internet show, I have decided to create personal daily videos. This way, I can get more proficient at coming up with content, with editing video, and as a personal video, I don’t have to worry about rapidly growing my audience. This casual approach lowers the barrier to entry quite a bit, but still requires quite a bit of time investment.

Producing a new video every day has still been quite a challenge!

In this graph, I illustrate how time and experience can affect your video production time as well as the growth of your audience. If the solid lines were even with the dotted lines, then video production would not have such a daunting barrier to entry.

Brian Shaler - Video Production Barrier to Entry

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10 Responses to “Video Production: Barrier to Entry”

  1. Denon Info » Says:

    […] Video Production: Barrier to EntryI have wanted to get into video production for over a year now, but ended up with equipment collecting dust. The problem was that there is such a high barrier to entry with video production. It takes a huge time investment to getcrappygraphs.com […]

  2. Thomas Chapin Says:

    This is one of the most comprehensive graphs you’ve made so far. And it makes sense!

  3. Barrier To Entry for Video Production » Video » Russell Heimlich Says:

    […] […]

  4. Louise Says:

    Does it not depend on the quality of the video, the SEO and where theyre hosted. Vodcasting is now on itunes … if the videos are any good, they’ll get picked up as long as theyre accessible!

    Ossian Productions

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